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SportsList This file is compiled from computer results of hundreds of competitive runs. There are 292,800 last-12-month names. Selections: Gender, age,

While direct marketers anticipate more economic strength in 2003 than in 2002, they’re a ways off from being healthy, according to the Direct Marketing

Yum! Brands, the parent of Taco Bell, plans to appeal a verdict that awarded $30 million to two Michigan men who sued the restaurant chain, accusing it

J.C. Penney Company Inc. reported catalog sales up 0.6% for the four weeks ended May 24. The above plan results were primarily the result of better print

The Spiegel Group posted net sales of $150.9 million for the four weeks ended May 24, an 11% decrease from net sales of $169.9 million for the same period

Watergate journalist Bob Woodward regaled the crowd on Tuesday at the Direct Marketing Days in New York luncheon, not with reminiscences of his role in

Direct mail was more likely to have spurred consumers to action in 2003 than in 2001, according to a new consumer survey. Barely over one-third of all

This is the second in a two-part story on the pitfalls of online promotions and the best way to avoid such hazards. Contributor Jed Weissbluth continues

Eric Mower admits 2002 was a tough year but his agency still moved to 26th place in our ranking from 44th last year. We’re feeling vindicated this year

As the economy made its barely perceptible turn to recovery, brand marketers continued to shift spending from media advertising to promotional marketing