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Loose Cannon: The High Cost of a Free Medium
Thank goodness e-mail’s effectiveness appears to be on the wane just when regulatory scrutiny is heating up. In the course of researching recent articles
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Food Network Uses Radio to Promote Series
This summer The Food Network is encouraging viewers in 15 cities to take note of its favorite local culinary offerings. Starting today, each weekly episode
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Taylor Corp. Buys G. Neil from Bankrupt Parent
(Catalog Age) Nearly a year after its parent company Centis filed for Chapter 11 bankruptcy protection, Sunrise, FL-based human resources cataloger G.
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Q&A: Holding Court with King Arthur
Direct recently talked with King Arthur Flour’s president Steve Voigt and spokesperson Shannon Zappala about the Norwich, VT-based catalog’s recipe for
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Agencies
Modeling: No Routine Matter
Customer relationship management issues frequently cause tension among marketers and data analysts. Analysts are sometimes concerned that the results
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Neiman Marcus Tests Catalog Showrooms
(Catalog Age) Upscale cataloger/retailer Neiman Marcus is testing what could be considered a dinosaur of a concept: catalog showroom marketing. Since
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Live from Government Affairs: DMers Warned of FCRA Train Wreck
Financial service marketers have high hopes that a key measure of the Fair Credit Reporting Act—preemption of state laws—will be reauthorized this fall.
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Byron and Graf to Purchase Mosaic Performance Assets
Two top executives of the bankrupt Mosaic Group Inc. will leave the firm and purchase one of its affiliates. Marc Byron and David Graf, will acquire the
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Acxiom Reports Fiscal 2003 Revenue Jump
Acxiom Corp. reported a strong fiscal 2003 despite a flat fourth quarter. The information services firm posted revenue of $239 million, a 6% increase
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Cordiant Mulls Options
Cordiant Communications Group is mulling purchase offers after reeling from the loss of its global client Allied Domecq, whose contract ends in October.