Search Results for: results

Digital promotions are part of the overall marketing solution and they are supposed to drive consumption in a fresh and cost-effective manner, unlike

A new service from a UK-based research company could give U.S. marketers more leverage when it comes to dealing with retailers and Purchase, NY-based

Spot on I meant to send this email to you last month when I first saw your goals for the magazine. I’m a seven-year reader of PROMO magazine and have

The eye in the sky knew. Marian Saltzman, the chief strategic officer for Euro RSCG Worldwide, was passing a London store she frequented when her cell

Sponsorship marketing veteran David Paro announced in February the formation of Deep Alliance Marketing, a marketing services firm providing marketers

Somebody pinch me I’m having entirely too much fun. Not only have I spent the last month immersed in dozens and dozens of the best promotion campaigns

Tough but tender won the evening at this year’s Reggie Awards, presented in March in Orlando at the annual convention of the Promotion Marketing Association.

As I’ve noted in this space before, with each significant life change comes an exciting opportunity to experience yet more aspects of direct marketing

Direct recently talked with Bill Mirbach, vice president of direct marketing for business and financial management software developer Intuit. About 70%

My friend Bob Dunhill (of Dunhill International Lists) is sad. The World Financial Network National Bank wrote him that the was unable to verify information