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When did the average marketer become the Common Man, a mirror to Joe or Josie Average, ready for a role in a Capra film? Apparently it happened sometime

THERE ARE MANY different ways that companies select the promotional offers they will use for their next promotional period. Companies and agencies use

ROI. To hear some people tell it, these are the three most important letters in promotional marketing. Today you’ll be hard-pressed to attend any agency

On April 24, 2003, PROMO held its second invitation-only roundtable of the year. The conversation among these marketing veterans quickly focused on an

Earlier in this series, we discussed precautions that can and should be taken to avoid the pitfalls of online promotions (PROMO May and June). But suppose

Date.com is a victim of the fallout from spam. Once the primo prospecting method for the dating Web site, this year e-mail has been shoved behind other

Hello, is this Her-shell Loomis? Only because I’m in my Laboratory Mode did I answer with a semblance of civility the unprepared callerand the unprepared

Direct mail was more likely to spur consumers to action this year than in 2001, according to a new survey from Vertis. Barely more than a third of those

American Express Publishing has improved the renewal rate for its Skyguide business traveler program by adding an online component. Roughly 10,000 people

Companies today try carefully to balance their desire for more customer information with the need to respect consumer privacy. To increase the capture