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Eric Mower admits 2002 was a tough year but his agency still moved to 26th place in our ranking from 44th last year. We’re feeling vindicated this year

As the economy made its barely perceptible turn to recovery, brand marketers continued to shift spending from media advertising to promotional marketing

They must have been some pretty strongly worded memos. A few months back, the word came down from the corporate HQs of several marketing communications

We’re all familiar with the marketing mix: advertising, consumer promotion and trade promotion. Brands can, and do, spend money on all three. However,

CoActive Marketing Group showed its creative chops in 2002 while honing its multi-discipline portfolio. Its network of offices from its Great Neck, NY,

EVERY NOW AND THEN you see a promotion and you say to yourself; damn I wish I’d thought of that! Then there are the even less frequent occasions where

A Boston-area provider of outsourced maintenance netted an 11% response to a mailing earlier this year designed to get chain retailers to use its services.

Retailers achieve the best response rates from e-mail campaigns 1.8% according to a report the Direct Marketing Association released at the net.marketing

CRM software is expensive. CRM software demands a learning curve. CRM software requires a team of technicians, both for installation and for operation.

There’s an enormous focus on managing customers appropriately at the point of contact across all channels, whether it be direct mail, sales inquiry, customer