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Outlook Group Reports Net Losses
Outlook Group Corp. reported a net loss of $835,000 for its fourth quarter, off from earnings of $511,000 last year. The direct marketing services company
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Curmudgeon at Large: Tower of Babel…No, Make That Babble
We all remember, from ancient Biblical stories, the tale of the Tower of Babel. What then passed for civilization reached such evil levels that the solution
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USPS Sponsorships Draw Flack from Inspector General
The United States Postal Service is drawing criticism for mismanaging millions of dollars in sports sponsorships. The USPS spent $48 million on sports
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Postal Commission Meet Could Set Stage for Final Report
Mailing industry groups anticipate that the meeting on Wed. July 16 of the President’s Commission on the U.S. Postal Service will give them a good idea
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Group 1 Expects to Post Revenue Gains
Group 1 Software expects to report net income in the range of $1.5 million – $1.8 million for the quarter ended June 30. The postal and database marketing
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Direct Mail Invitations Drive Buyers to Land Rover Events
(Promo) Land Rover dropped 200,000 direct mail invitations last month to past and present Range Rover users to entice them to buy the 2004 model. The
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FTC Report: States Report Few Underage Drinking Problems with Direct Wine Shipments
Teenagers may drink during the summer holidays, but the source isn’t likely to be liquor purchased online. A study released by the Federal Trade Commission
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Squeeze Play
The criminal case of Gino DeLuca is unlikely to trigger a major shift in negotiations in the in-store marketing industry. That’s happening on its own.
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Agencies
Upfront & Personal
Broadcast networks brought in a record $9.3 billion at this year’s upfront, the annual spring selling period when the six nets present their fall lineups
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What Were They Thinking?
To take a quick humor break from your busy day, just click on Web sites like newsoftheweird.com or Yahoo’s Oddly Enough news page. You’ll find stories