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Agencies
DMers Warned of FCRA Train Wreck
Financial services marketers have high hopes that a key measure of the Fair Credit Reporting Act pre-emption of state laws will be reauthorized this fall.
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Agencies
Whose WORD IS IT ANYWAY?
The text of a direct response e-mail (not the subject line, where spam filters would kill it, dismember it and heave it into the Ganges River) suggests:
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Agencies
Tools of the Trade
A new study paints customer relationship management as sort of a corporate stepchild: It’s there, but it’s not necessarily loved, according to a study
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Agencies
International Marketing: Beyond the Safe Harbor
The U.S. government and the European Union have agreed to a safe harbor certification that enables U.S. organizations to receive, store or treat data
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Coldwater Creek Reports First-Quarter Sales Boost
Coldwater Creek, buoyed by strong April sales, reported an 8.4% revenue jump during the first quarter. The Sandpoint, ID-based company generated $115.1
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Dialog Group Cuts First-Quarter Loss
Dialog Group Inc., a CRM service vendor, has reduced its first-quarter loss to $198,293, compared with $897,404 during the same period last year. The
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Letters to the Editor
A year ago at the New York Direct Mail Days Conference, Dean Barile of Mokrynski Co. stopped at our exhibit and asked a provocative question: “Why are
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Trial Date Set for 2004 in IRI Anti-Trust Suit Against ACNielsen
Information Resources, Inc. will go to court next year with its $350 million-plus anti-trust suit against ACNielsen, Dun & Bradstreet Corp. and IMS International.
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Agencies
Catalog and Web Sales Up for Sharper Image
Sharper Image Corp. reported catalog sales up 16% and Internet sales up 42% for the first quarter ended April 30. Catalog sales were $34.3 million, compared
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