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You wouldn’t be far off to say that Will Keith Kellogg was lucky to be the dumb one in his family. His brother, Dr. John Harvey Kellogg, was the superintendent

SAMPLING OFFERS MARKETERS a valuable opportunity to get their products directly into the hands of consumers. As a result, it has become an interactive

Mediocre just doesn’t cut it these days. No longer can a brand simply put out a solid, yeomanlike marketing campaign and expect to get away with it. Not

New York-based Generation Y marketer Alloy Inc. reported revenues for the second quarter ended July 31 of $80.5 million, a 55% increase compared to the

New York-based Generation Y marketer Alloy Inc. reported revenues for the second quarter ended July 31 of $80.5 million, a 55% increase compared to the

(Catalog Age) The Alliance of Nonprofit Mailers reports that the U.S. Postal Service next week will dismantle its cooperative mailing rules, which govern

E-mail sent from catalogers reaches recipients more often and is opened and clicked through more frequently this year than it was last year. According

Restructuring costs and a soft ad market added to the Interpublic Group Cos. continuing woes as it reported a second quarter net loss of $13.5 millionits

Carlson Marketing Group plans to acquire customer strategy consultants Peppers & Rogers Group. Both companies will retain their individual brands and

Coca-Cola will pay up to $21.1 million to Burger King to help ease a dispute over Coca-Cola employees tampering with a Frozen Coke promotion at Burger