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Intercontinental Hotels Picks Be Free to Drive Web Traffic
InterContinental Hotels Group has expanded the Internet affiliate marketing program it launched last year by selecting Be Free from ValueClick to drive
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Letters to the Editor
: I’m not sure exactly where you are going with this grocery article.
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J. Jill to Post Third Quarter Loss
The J. Jill Group, Inc. said it expects to report a third quarter loss of about 15 cents per share, compared to income of 18 cents per share last year.
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Reynolds to Up Mailings After Mass Layoff
R.J. Reynolds Tobacco Holdings, Inc. said it would increase its direct mail promotions as part of fundamental change in its cost structure and marketing
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Generation Y Spending Above Projections
American kids, teenagers and young adults, aged 8 to 21 years, have annual incomes totaling $211 billion, according to findings from Harris Interactive
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Spiegel Delayed Filing Annual Report, Warning at Executive Request: Reports
The Spiegel Group delayed filing its 2001 10-K report at the behest of company officials based in Germany, an independent investigator said, according
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Agencies
THE Proper Fit
Monday evening: The phone rings. It’s a customer service rep from a food retailer I’ve bought gifts from in the past we’ll call it Super Gourmet. Previous
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Agencies
E-Mail Lights Response for Candle
Software firm Candle Corp. is tripling its e-mail marketing efforts to promote a new product line following a 12% response to a campaign earlier this
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Agencies
Brokers Get a Refresher Course
Marketers who had trouble with history, geography and applied statistics in school were given another chance last month at List Vision, as three industry
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Agencies
News briefs/directmag.com
9/2 THE VERMONT TEDDY BEAR CO. INC. purchased Calyx & Corolla, a floral direct marketer, in a cash and stock transaction valued at $3.7 million. Vermont