Search Results for: results

Winners of the Globes were recognized last month during a gala held during the Marketing Agencies Association Worldwide’s annual conference in Palm Beach,

Visa USA is giving cardholders a little help this holiday season. Call it paybacks for the help consumers gave in crafting the campaign. Visa dramatically

Once a year, marketers get to celebrate the very best in promotion and integrated marketing. The PRO Awards reflect the highest industry standards of

The Marketing Agencies Association (MAA) Worldwide recognized 14 Globes winners and 44 Gold, Silver and Bronze finalists during the Oct. 27 gala held

The case for co-marketing With all due respect, in your roundtable discussions on the evolution of promotional marketing [Brands at the Crossroads, PROMO

As vice president of outbound marketing solutions for San Francisco-based CNET Networks, Markus Mullarkey oversees tens of millions of retention e-mail

In May, Victoria’s Secret began a mailing to existing customers for one of its house-line bras. The company based its marketing decision on an earlier,

In some ways, this year’s DMA fall conference resembled the one that was held in Chicago in 2001. That event was dominated by 9/11 and the anthrax attack.

The buzz on Hollywood Boulevard was all about the young country singer who captured the wonder of a crowd that morning with her homespun ballad, Count

Vertis Inc. reported a net loss of $24 million for the third quarter, down from $5.3 million last year. The Baltimore firm reported sales of $391 million