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THE PITCH TEAM sent out for pizza in the middle of the review. Mind you, the clients weren’t in the building. They were on the other end of a computer,

The children’s market is clearly emerging as a powerful demographic segment for marketers to target. While, historically, children have not been in a

There’s always next year. Although box office sales, at $3.3 billion, were up 4% from last summer, the pace isn’t matching last year’s overall annual

A lot of money is spent on consumer promotions every year $233.7 billion according to the 2003 Industry Report, published by PROMO this past April. The

Guess we have to admit it: Andy Warhol was prescient. A generation ago, he foresaw the day when everyone would get their moment in the spotlight, however

A company’s Web site can make or break a search engine optimization program. Search engine optimization starts when you conceptualize your Web site. If

9/15 SEARS, ROEBUCK AND CO. said it had acquired the rights to the Structure brand from Limited Brands Inc. The financial consideration was less than

When Michael J. Ewing joined Monster as vice president of customer relationship marketing earlier this year, his son Alexander who turns 4 in November

Almost 60% of direct marketers surveyed have signed up for the federal or a state’s do-not-call list, according to new research from Direct magazine.

What do Arnold Schwarzenegger, budget deficits, sales tax legislation and postage have in common? Let’s put it another way: Do you think the Terminator