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The “contextual” advertising market will reach $5 billion by 2006, as more providers continue to jump on the bandwagon as companies gravitate toward more

By the time you read this, the Fair Credit Reporting Act Limited Pre-emption bill might just be on President Bush’s desk awaiting a ceremonial signature.

Stuart Larkins is vice president of media at Performics, a Chicago-based online marketing services firm specializing in customer acquisition for multichannel

In some ways, this conference resembles the one that occurred in Chicago two years ago. That one was dominated by 9/11 and the anthrax attack. People

The U.S. Postal Service was set to begin limited test of its anthrax decontamination system at its Trenton Processing and Distribution Center in Hamilton

The Federal Trade Commission has charged Telebrands Corp., TV Savings LLC, and their owner, Ajit Khubani with making false claims regarding the Ab Force

I remember the Halloween of 1955 distinctly. My older brother, Gregory, went as Davy Crockett on the strength of the fact that he owned a coonskin cap

Receiving an RFP is like getting a party invitation it’s flattering. We agency entrepreneurs are eternal optimists, genetically programmed to think this

CARLON BUYS PEPPERS & ROGERS Carlson Marketing Group announced it will acquire customer strategy consultants Peppers & Rogers Group. Both companies will

For executives frustrated by low response rates and struggling with expansion in the midst of a sluggish economy, one problem might not be what you know