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A direct mail campaign recently orchestrated by one of Rachel Greenwald’s favorite clients has pulled a 12% response rate – and is still going strong.

McDonald’s Corp. reported its best quarterly performance this year as third quarter same-store sales rose 9.5% in the U.S. and 3.9% worldwide. System-wide

J. Jill Group, Quincy, MA, reported a third quarter net loss of $2.9 million, compared with $3.6 million in net income a year ago. The Quincy, MA-based

Harris Interactive, the Rochester, NY-based research firm, reported second-quarter revenue of $33.3 million, a 10% increase over the same period last

ChoicePoint Inc. saw its third-quarter revenue rise from $178.8 million to $189.1 million, But its net income dropped from $31.3 million to $29.1 million

Deluxe Corp., the check printing company, reported third-quarter net income of $58 million, compared to $53 million during the same quarter in 2002. Third-quarter

(Direct Newsline)Direct marketing is now a weapon of choice for every sort of marketer. The reason is simple: DM performs, according to a new study on

If someone had told the forefathers of direct marketing there would be a day when it will no longer be necessary to spend money to guess who might be

9/25 A SECOND FEDERAL JUDGE weighed in against the Federal Trade Commission’s do-not-call registry, saying it violates free-speech protections. U.S. District

Industry lawyers are upset over California’s anti-spam bill, but not because it bans unsolicited e-mail. What bothers them more can be expressed in four