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As vice president of outbound marketing solutions for San Francisco-based CNET Networks, Markus Mullarkey oversees tens of millions of retention e-mail

In May, Victoria’s Secret began a mailing to existing customers for one of its house-line bras. The company based its marketing decision on an earlier,

In some ways, this year’s DMA fall conference resembled the one that was held in Chicago in 2001. That event was dominated by 9/11 and the anthrax attack.

The buzz on Hollywood Boulevard was all about the young country singer who captured the wonder of a crowd that morning with her homespun ballad, Count

Vertis Inc. reported a net loss of $24 million for the third quarter, down from $5.3 million last year. The Baltimore firm reported sales of $391 million

Reader’s Digest experienced a 4% revenue decline in its fiscal 2004 first quarter, largely because of a reduction in international marketing. The Pleasantville,

(Circulation Management) Some people believe that anything worth doing is worth doing badly. And judging by the stories heard this week at the Folio:

The Vantage Group and its subsidiaries Vantage Financial Services Inc. and Vantage Direct Marketing Services Inc. have agreed to pay $4.5 million to settle

Direct-to-consumer pharmaceutical advertising awareness is at an all- time high, with 81% of those surveyed recalling seeing DTC ads for their conditions,

Savicom, a San Francisco e-mail service provider formerly known as Mindshare Design, is introducing products Savicom CampaignPlus and Savicom Publisher.