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  • Mailing Industry Waits to Evaluate Ricin Situation

    Ricin contamination shut down the Senate on Tuesday, but questions about its origin left industry groups waiting before making any recommendations to

  • Walter Drake to Lay Off 350 Staffers

    Walter Drake Inc., which recently was acquired by Blyth Inc., will lay off 350 employees during the next several months as a result of that merger, according

  • Forget Emerson?

    Have we reached a point in our cultural evolution in which we no longer are responsible for our own decisions and actions? Did Ralph Waldo Emerson, whose

  • PROMO’S CAUSE MARKETING PLANNER FOR 2004

    CHARITY/CAUSE PROGRAM OVERVIEW SUPPORT COST DEADLINE ALS AssociationKathleen ToupkinTempe, AZ Chapter(480) 609-3978www.vtf.orgwww.RotaryRiverRally.comwww.tempe.gov/sister.com

  • Dean Still Top Internet Fundraiser

    Democratic Party presidential candidate Howard Dean continued to set Internet records for fundraising. But he still trailed President George W. Bush,

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  • Beef DMers Sidestep Mad Cow Fallout

    If there has been a massive turning away from beef as a result of bovine spongiform encephalopathy (so-called mad cow disease), direct marketers that

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  • Search Engine Shakeup

    The search engine landscape changed again last month when MSN dropped LookSmart as its technology source and switched to Inktomi. Andrew Wetzler, president

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  • Financial DMers Prefer Mail: Survey

    Mail is the preferred direct marketing medium to solicit orders and generate leads for financial services firms including banks, credit card and commodities/securities

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  • Watch Your Language!

    When it comes to breaking through to your customers’ e-mail inbox, it’s getting to be less about what you say and more about how you say it. The spam

  • Tequila Promotion Delivers Smooth Results

    (Direct Newsline)Results for a Jose Cuervo Especial tequila campaign for Valentine’s Day are over the top thanks to a viral marketing tactic that combines