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The email marketing world has had to grapple with the dramatic changes in the past 12 months, with clients, legislators and consumers all reacting strongly to the impact of spam.

Diatect International Corp., Heber, UT, will begin running 60-second television ads for its Results product line, which combats fire ant invasions, in

No matter how much spam hogs their inboxes, consumers still like e-mail. According to a preliminary study released by the Direct Marketing Association

No matter how much spam hogs their inboxes, consumers still like e-mail. According to a preliminary study released by the Direct Marketing Association

MINUTE MAID: has added three new flavors of its low-calorie juice drinks called Minute Maid Light. In addition to lemonade, raspberry passion, mango tropical

More changes have occurred in advertising in the last 36 months than had happened in the last 36 years, said David Verklin, CEO of media buying agency

Energizer Holdings, Inc., the maker of the Schick Quattro, filed a patent infringement lawsuit last week against the Gillette Co., ratcheting up a battle

Is this the year YOU snare an EMMA? Enter PROMO’s 2004 EMMA Awards, the industry’s premier accolade for outstanding entertainment tie-in promotionsand

Virtual Media Resources has launched a product placement research service to help advertisers measure the effectiveness of placements in comparison to

The Federal Communications Commission last week began a major effort to promote the development of more Internet-based voice services. The FCC adopted