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The rate of e-mail that was successfully sent either remained stable or improved during the fourth quarter of 2003, with media and financial service messages

A preliminary effort is underway to develop a response rate study for promotion tactics. Such metrics have long been sought after by agencies and brands

A preliminary effort is underway to develop a response rate study for promotion tactics. Such metrics have long been sought after by agencies and brands

A recent review by Google sent A1 Vacation Rentals.com, a site promoting regional resorts, lowered the site’s search results dramatically. Hawaii vacations,

So you’ve been charged with hiring a PR firm. Or maybe it’s your first day in your newly created position of “PR Director” for your company

The growth of search engine marketing has uncovered a new breed of trademark cases, said a panel of lawyers at the “Leggo My Trademark” session of Jupitermedia’s

J. Brown/LMC Group and food broker Crossmark were already hard at work when they merged in January. The firms now operating together as The J. Brown Agency

FOURTEEN MILLION BRITISH SHOPPERS watch the mail every three months for a check from their grocer. Then they spend like it’s Christmas. The quarterly

CENDANT Generous Host Currying the loyalty of leisure travelers, Cendant Corp. launched TripRewards in December. More than 6,000 hotels participate in

The toy business can be a tough game, and toy companies can’t always play by traditional rules if they are going to stand out from their competition.