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Women First HealthCare Inc., a pharmaceutical firm for women aged 40-50, is exploring options to stave off a possible bankruptcy protection filing. The

Financial service marketers are traditionally very sophisticated direct marketers, being among the first to embrace life-stage and trigger-based marketing.

Blue Cross Blue Shield of Rhode Island has achieved a negative ROI of 45% with a new CRM system. And it is pleased with the results. Huh? Yes, it’s true:

At press time, Bob Alcorn, COO of high-tech firm nFrame, was putting the finishing touches on his company’s second e-mail newsletter. He whistled as he

The problems data integrators face are legion, but disparate data sources are especially odious to them. Organizations often support between five and

NEW LISTS TechTarget IT Research Panel This is an e-mail list of 70,000 active participants in the TechTarget IT research panel. These enterprise information

The Web is no longer marketers’ territory. Nowadays the consumer is the online king. As a result, the old marketing ways aren’t working, and in some cases

Direct Marketing Association president and CEO H. Robert Wientzen urged modernization of the U.S. Postal Service in testimony before the U.S. Senate’s

The results of whopping cuts in catalog circulation were apparent in Coldwater Creek Inc.’s fourth-quarter financials. The Sandpoint, ID-based firm reported

Sponsorship specialist Velocity Sports & Entertainment has hired Jeff Ferguson to head up a new division focused on municipal marketing. The agency anticipates