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Boston Proper Sport, a relatively new title from upscale women’s apparel cataloger Boston Proper, is back in the mail for 2004. Sesame Workshop, the organization behind Sesame Street, recently turned to direct mail with two packages designed to raise money needed to augment licensing revenues.

Boston Proper Sport, a relatively new title from upscale women’s apparel cataloger Boston Proper, is back in the mail for 2004. Sesame Workshop, the organization behind Sesame Street, recently turned to direct mail with two packages designed to raise money needed to augment licensing revenues.

Moore Medical Corp. reported a net loss of $1.2 million for the fourth quarter, deterioration from a net loss of $378,000 last year. The medical supplies

Say one thing about the dismal DM outlook: The misery has hit almost all of sectors, according to panelists at Direct Media’s annual Co-Op. The title

The landscape for fair information use is far from hammered out. A host of new government regulations are in the pipeline, augmenting those already in

It pays to be specific when purchasing keywords for search engine marketing (SEM), according to Mark Lee, vice president of sales and marketing for International

Search marketing can be a “crumby” business. But that’s a positive, not a negative, according to consultant Alan Rimm-Kaufman, president

One of the big questions for any business contemplating starting their own program is, where will I find my affiliates?

Food marketers will not be held liable for consumer obesity if a bill now before the U.S. Senate becomes law. Meanwhile, the U.K. Board of the Food Standards

Spending on U.S. e-mail marketing is expected to reach $6.1 billion in 2008, up from $2.1 billion in 2003. The findings, by JupiterResearch, indicated