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Upward Bound
They’re beginning to believe. This time last year, marketers hesitated to express confidence in a returning economy. But with a reviving stock market
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Flatlining
Wearied by staff reductions and budget cuts, marketers were a little less willing to take risks last year and under increased pressure to produce. They
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Agencies
SEM Growth Leads to Trademark Issues
The growth of search engine marketing has uncovered a new breed of trademark cases, according to a panel of lawyers speaking at Jupitermedia’s Search
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Agencies
Big ISPs File Suits Under Can Spam
The four biggest Internet service providers America Online, Earthlink, Microsoft and Yahoo! have filed the first major industry lawsuits under the new
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Agencies
How to Make Your Landing Page Sell
The Hawaii vacations area of A1 Vacation Rentals.com recently dropped from Google’s fifth search result to 55th. The site, which promotes regional resorts,
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Agencies
Know Your Competition
Looking for a way to elbow ahead of your competition online? One way to do that is to learn everything you can about their search behavior, said Allan
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Digital
Casing the Competition
A competitor is eating your lunch. You know it. They know it. What you don’t know is how they did it. Welcome to the murky world of search engine optimization
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Mail Box Mania
Despite some major distractions for direct marketers last year, U.S. spending on direct mail rose to $48.6 billion, compared to $46 billion in 2002. Some
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Feel the Power
There’s a scene in the Charlie Chaplin flick Modern Times where Chaplin, playing the working stiff in a massive production plant, races along an assembly
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Acxiom Reorganization Includes Layoffs
Acxiom Corp. will reduce its domestic work force by between five and seven percent, according to published reports. The company currently employs around