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  • Upward Bound

    They’re beginning to believe. This time last year, marketers hesitated to express confidence in a returning economy. But with a reviving stock market

  • Flatlining

    Wearied by staff reductions and budget cuts, marketers were a little less willing to take risks last year and under increased pressure to produce. They

  • SEM Growth Leads to Trademark Issues

    The growth of search engine marketing has uncovered a new breed of trademark cases, according to a panel of lawyers speaking at Jupitermedia’s Search

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  • Big ISPs File Suits Under Can Spam

    The four biggest Internet service providers America Online, Earthlink, Microsoft and Yahoo! have filed the first major industry lawsuits under the new

  • How to Make Your Landing Page Sell

    The Hawaii vacations area of A1 Vacation Rentals.com recently dropped from Google’s fifth search result to 55th. The site, which promotes regional resorts,

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  • Know Your Competition

    Looking for a way to elbow ahead of your competition online? One way to do that is to learn everything you can about their search behavior, said Allan

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  • Casing the Competition

    A competitor is eating your lunch. You know it. They know it. What you don’t know is how they did it. Welcome to the murky world of search engine optimization

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  • Mail Box Mania

    Despite some major distractions for direct marketers last year, U.S. spending on direct mail rose to $48.6 billion, compared to $46 billion in 2002. Some

  • Feel the Power

    There’s a scene in the Charlie Chaplin flick Modern Times where Chaplin, playing the working stiff in a massive production plant, races along an assembly

  • Acxiom Reorganization Includes Layoffs

    Acxiom Corp. will reduce its domestic work force by between five and seven percent, according to published reports. The company currently employs around