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New Yorkers may have been surprised to see Kevin Bacon or Matthew Modine driving a 2005 Ford Escape Hybrid yesterday in Manhattan, but it is all part

Gateway, Inc. said last week that it will close 188 retail stores this Friday. In other news, the company eliminated T. Scott Edwards’s position of executive

To gain listeners during April sweeps and promote Miramax’s film, Ella Enchanted, Radio Disney has partnered up with a triple team of sponsors for a Jamaica

I was on my way to London at the Cincinnati Airport on April 16, 1997, when I first witnessed Beanie Madness. With a long flight ahead, I’d decided to

Spending in 14 promotional tactics grew by an overall 9.7% in 2003, to more than $288.3 billion, up from $262.7 billion, according to research by PROMO

Stung by a surge of bogus Internet coupons last year, merchants in Virginia lobbied for legislation to toughen laws against coupon counterfeiters. As

Sponsorship spending showed a healthy uptick in 2003, jumping 6.2% to $9.8 billion, from $9.4 billion in 2002, according to Chicago-based IEG, Inc. But

Sampling enjoyed another year of growth in 2003 as marketers continued to place products directly into the hands of consumers. Spending is up 10% to about

Spending in 14 promotional tactics grew by an overall 9.7% in 2003, to more than $288.3 billion, up from $262.7 billion, according to research by PROMO

U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in