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Live From Chicago: Strive For Mission Control
Making sure donors have a strong connection with your organization’s mission is key to nonprofit marketing, according to several Windy City pros. Representatives
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NBTY More Than Doubles Net Income
NBTY Inc. reported net income of $41 million for the second quarter, up from $20 million last year. The vitamin supplements direct marketer reported sales
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Live From Chicago: Draft, DDB Win Top Tempo Awards
Draft and DDB took home the top honors Wednesday night at the Chicago Association of Direct Marketing’s Tempo Awards. Seventy-five awards in 15 categories
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Live From Chicago: Tim Kazurinsky Confesses
Most people know Tim Kazurinsky as a former cast member of Saturday Night Live. But what they might not know about the Chicago comedian and writer is
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Sears Posts Income, Revenue Losses
Sears, Roebuck & Co. reported a loss of $859 million for the first quarter, down from net income of $192 million last year. The direct marketing and retailing
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Amplify Brand Entertainment Unit Makes its Debut
Specializing in product placement, Amplify has been created as a result of the merger of J. Walter Thompson’s Brand Entertainment Group and Hill & Knowlton’s
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Advo Posts 6% Increase in Second Quarter
Advo Inc. reported revenue of $304.3 million for the second quarter ended March 27, a 6% increase over the $287 million reported in the prior year’s quarter.
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JC Whitney Taps OneupWeb for Search Engine Services
JC Whitney, a direct marketer of automotive accessories and parts, has selected Oneupweb to provide search engine marketing services. “Oneupweb won our
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PA Losing $600 Million in Online Sales Tax Revenue: Study
Pennsylvania could be missing out on up to $600 million in sales-tax revenue this year because of items purchased online from out-of-state vendors, according
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Photographer Claims Spiegel Distributed Shots to Overseas DMers
Peter Rosenbaum Photography Corp. has filed a lawsuit against Otto GmbH and two companies in which Otto owns a majority stake: Otto Sumisho Inc. of Japan