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The marriage of the Pop-Tart brand to the American Idols Live! tour can be compared to the Demi Moore-Ashton Kutcher romance. The icon had fallen under

McDonald’s reported first quarter revenue of $4.4 billion, up 16% from $3.8 billion a year, extending a yearlong comeback for the QSR company that just

Unilever continues its increased marketing push despite disappointing first-quarter results. Worldwide sales fell 2% to $11 billion and sales of top brands

Avon First Quarter Sales Up 19% First quarter sales for Avon Products Inc. grew 19% to $1.75 billion, versus $1.47 billion in the 2003 period. Twenty-three

Gateway Inc. reported preliminarily revenue of $868 million for the first quarter ending March 31, compared with $844 million in the prior year period.

ValueClick Inc. generated net income of $13.4 million during first quarter 2004, compared with $1.2 million in first quarter 2003. The company’s revenue

West Corp. reported net income of $27 million for the first quarter, up 37% from $20 million last year. The telemarketing call center company reported

Blair Corp. reported net income of $571,000 for the first quarter, up slightly from $500,000 last year. The cataloger reported net sales of $128.6 million

Kraft Foods remains committed to boosting marketing spending $500 million to $600 million this year despite flat volume growth for first-quarter 2004.

NESTL: may sell some unspecified brands and a factory in Brazil in an effort to keep local chocolate company Garoto amid anti-trust concerns. Nestl bought