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Kathleen was stunned when she got the position as vice president for direct mail at a midsized financial services firm. She hardly could believe that

A Chicago photographer has filed a lawsuit against Spiegel’s parent company Otto GmbH, claiming the cataloger violated a contract by using their images

Blue Cross Blue Shield of Rhode Island has achieved a negative ROI of 45% with a new CRM system. And it is pleased with the results. Huh? Yes, it’s true:

The tempo of postal reform has been picking up these days in Washington. More than ever before, key members of Congress now seem to realize that the postal

Financial service firms traditionally are sophisticated direct marketers, among the first to embrace life-stage and trigger-based marketing. But, as channel

Data integrators face many problems, but none is tougher to deal with than disparate data sources. Companies often support between five and eight different

As the Direct Marketing Association mulls hiring its next president, it should consider retaining a fanatic. By that I mean a leader who is willing to

Playing on a young man’s penchant for pretty girls and the irresistible allure of a great house party, Unilever created the perfect match to get its AXE

As far as anyone knows, it may have started with a voice-mail that went something like this: Good morning. Your mission, should you choose to accept it,

Bringing all facets of entertainment to one destination, eBay rolled out the red carpet for the launch of eBay Entertainment in September 2003. The online