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Philadelphia-based Comcast Corp. opened an 86,000-square-foot teleservices center in Irvine, TX on June 4. The new facility will house more than 450 customer

Papa John’s International, Inc.’s restaurants suffered a 3.4% decrease in sales in May, despite the company’s efforts to roll out nationwide advertising and marketing campaigns. Company-owned restaurants fared better with a 0.8% decrease in sales …

US households received nearly 1.3 billion direct mail credit card offers during the first quarter, up 8% from last year, according to Synovate. The increased

In recent times, there’s been a tendency to refer to us as the Disney brand. Branding is something you do to cows.Branding is what you do when there’s

Be honestyou’d love to see your face on the front cover of this PROMO issue. It would be nice to be named PROMO’s Agency of the Year. Why? Because it

Television viewers have been migrating to cable channels, causing agencies and marketers to follow suit, much to the chagrin of broadcast networks. Last

EPRIZE More than just an interactive promotions agency, ePrize is also a technology company. Its new Intelligent Promotion Platform blends customer relationship

Not long ago, dollar stores were the red-headed stepchild of retail, filling shelves with slightly damaged goods, overstocks and closeouts. But the deep-discount

ARNOLD BRAND PROMOTIONS As the promotional arm of Arnold Worldwide, Arnold Brand Promotions reaches consumers non-traditionally to provide a buzz for

EastWest Creative has evolved into a full-fledged promotion agency that prides itself on imagination. The privately held shop saw revenues jump 40%, from