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Arrests Made in AOL Spam Scheme
Two men were arrested in a spam scheme that involved a stolen list of 92 million America Online customer screen names, according to published reports.
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AKA Analog Abraham
I’m looking good, feeling right, got my portfolio in hand, and it has stopped raining. I’m gonna land this thing. So, is Brooklyn the town that Manhattan forgot or what?
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Web Usage Survey Reveals 75% Accidentally See Porn at Work
More than 75% of people have accidentally visited a pornographic Web site while at work. Furthermore, 15% have visited such sites more than 10 times,
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NBTY Reports Sales Declines
NBTY Inc. reported a sales decline for its direct response and Vitamin World operations for the two-months ended May 31. The vitamin marketer reported
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Incentive Marketing: A delicate balance
By now it has become commonplace for online marketers to tie incentives to their direct marketing efforts. It’s obvious that rewards in the form of gifts, sweepstakes, points, and other creative iterations are a highly effective marketing tool.
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EDiets.Com Increases Use of Television Advertising
EDiets.com, Inc spent $3 million on television advertising during its fiscal second quarter. The company’s total ad spend for the quarter, which ended
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FTC: “Do Not Spam” List Would Lead to More Spam
“Spammed if you do, spammed if you don’t” was the message the Federal Trade Commission gave Congress yesterday regarding a proposed national do-not-e-mail
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Catalina Marketing Delays Filing 10-K Report
Catalina Marketing Corp., St. Petersburg, FL, will hold off filing the annual report that details its most recent financial year with the Securities and
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Drugstore.com Expects $5.2 Million Loss
Drugstore.com Inc. expects to report a net loss of $4.5 million to $5.2 million for the second quarter. The online retailer expects to report revenue
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Trends Report: When Do I Get Paid?: The Metric of Pay Day
Despite the growth of the online advertising industry over the last year and a return to profitability for many companies, the main question that arises during IO negotiations or while pounding out a deal is “When Do I Get Paid?”.