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Can Spam Act, Do-Not-Email, Spam blockers, blacklists, junk mail filters. As technology evolves, so do laws designed to protect consumers from abuse of

There’s a dichotomy in marketing to the Hispanic community that goes beyond bilingual. Hispanic culture is hip these days, so it influences general marketing

Wanted: Direct Marketing Manager Must have at least five years’ experience, must have a college degree, must have good communication skills, must be a

An ad inviting a response doesn’t have to be downright poor to be a makeover candidate. It can be one with good and bad points and lots of room for improvement.

MemberWorks Inc. will pay approximately $1 million in fees and refunds for violations of Florida’s Unfair and Deceptive Trade Practices Act. Attorney

Return Path Inc., an e-mail management company, has consummated a five-month relationship with its acquisition of NetCreations Inc., a permission-based

CoActive Marketing Group reported a $2.6 million loss for fiscal 2004, due in part to a change in accounting practices. CoActive had been reporting revenue for partially completed work to the Securities & Exchange Commission, but asked the SEC to …

Develop, implement, and analyze direct marketing plans for the New Customer Acquisition team, with an emphasis on Catalog Prospecting.

This key position reports to the Director of Consumer Marketing and will focus on evaluating results of aggregate and individual marketing campaigns.

MCI Inc. plans to shutdown four call centers to reduce cost and as a result of the federal Do-Not-Call list, which has grown to 60 million phone numbers.