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In the midst of the uproar in the music community regarding illegal file-swapping, musician Steve Winwood and Access Hollywood are using free music to drive album sales and traffic to the entertainment news magazine’s Web site. The free eight-minute …

Doug Lipp’s keynote address had all the earmarks of being one of the worst ever given at an NCDM conference. He pushed his audience’s tolerance by starting

That would be log, as in logistic regression modeling, the mid-20th-century cousin to linear regression analysis. And the answer is yes, according to

In 2001, after years of pushing products and services at its customers, Sears, Roebuck & Co. began a “customer relationship management journey,” according

When marketers decide to send it out for data hygiene, they will get exactly what they ask for-but what they ask for may not be what they wanted. A recent

Beautycare giant L’Oréal reported weak half-year sales of $9.17 billion (7.397 Euros), up 3.6%, but at the low end of analysts’ forecasts. The company’s stock price dropped 4.5% on Friday to 61.70 euros after L’Oréal posted its results last Thursday. …

The Spiegel Group, Downers Grove, IL, reported net sales of $124.1 million for the five weeks ended July 3, a 23% decrease compared to net sales of $160.2

Rainbow Foods was a 23-store regional supermarket chain in Minneapolis in the late 1980’s when the area was selected to host the 1990 U.S. Olympic Festival. The president of Rainbow, Sid Applebaum was a huge fan of the games and very interested when …

Horizon Media, an independent media services agency, has created a Direct Response Planning Group in an effort to expand its direct marketing capabilities

Gibson Carey, Procter & Gamble’s VP-advertising worldwide, retired 10 years ago after 38 years with the firm. You’re probably thinking, not unkindly,