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Digital marketing services and technology company aQuantive Inc. has closed on the acquisition of SBI.Razorfish, an Internet marketing and consulting

Will it be Bush or Kerry in 2004? Baseball fans from Minnesota to Florida will give an early indication of this year’s presidential race on Aug. 2, when Bobblection Night is held at seven minor-league ballparks. The six teams owned by The Goldklang …

Permission-based marketing e-mails sent on Mondays have a higher deliverability success rate than any other day of the week, according to a new ReturnPath

Blair Corp. plans to stop publishing its Crossing Pointe catalog early next year. The recent elimination of unprofitable circular mailings and reduced

Drugstore.com Inc. posted a 51% increase in net sales for the second quarter ended June 27, to $87.8 million, compared to $58.2 million for the period

PepsiCo reported second quarter revenue of $7.1 billion, an 8% jump over the same period last year. Income was $1 billion, up 12% from $944 million in the second quarter of 2003. The quarter ended June 12. The company said volume was strong during the …

How are companies faring under Can-Spam? Pretty well if they were doing the right thing before its passage. So said panelists at Donnelley’s Information

Search engine marketing may be commanding an ever-increasing share of the marketing dollar while producing measurable results. But it is “notoriously

Parents’ and children’s advocacy groups are prepared to rise up against marketers who target teens, saying their advertising is to blame for some of the

(Direct Newsline)—In 2001, after years of pushing products and services at its customers, Sears, Roebuck & Co. began a “customer relationship management journey,” according to Kristine K. Crow, the Hoffman Estates, IL-based retailer’s senior vice …