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U.S. GASOLINE PRICES are at an all-time high, so it would take the ultimate promo to make filling the tank fun instead of a necessary evil. Shell Oil

Language barrier Thank you for the article on Hispanic-American consumers . Your readers may not know, however, that many of these consumers’

Mistrust and suspicion are the watchwords in Yankelovich Inc.’s 2004 study of consumer attitudes toward marketing. The good news, according to Yankelovich,

Sometimes lost trust is the result of a marketer simply dropping the ball, rather than either an overtly hostile action or a system-based snare. I was

Optima Health Plan has launched an 80,0000-piece lead-generation campaign targeting small businesses in Virginia. The health maintenance organization’s

Business-to-business marketers have been a bit slow in adopting the newest statistical modeling techniques to drive their marketing programs, and with

Nothing adds zing to a corporation’s trade show presence like a live and often very lively special event. So say design pros along with their savvy marketing

A woman is walking through London’s Knightsbridge district when, from the depths of her handbag, her mobile phone chirps. She pulls it out and finds a

Deluxe Corp. reported net income of $46 million for the second quarter, up from $44.9 million last year. The direct marketing and check printing firm

A break from Directmarketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.