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Catalina Marketing Corp. reported income of $10.9 million, for its first quarter, up from $4.3 million last year. The database marketing company reported

Joseph D. Livingston has been named executive vice president and COO at Precision Response Corp., a teleservices and e-mail management firm located in

MTV is hoping to build the appeal of its sister network MTV2 among hip-hop listeners through a series of marketing initiatives, including the network’s first sponsorship of a film festival. The network is choosing to promote the MTV2 brand at events not …

Establishing itself as the most comprehensive Internet search service, Yahoo has purchased FareChase, a small online travel company to help broaden its Web search capabilities. New York-based FareChase provides tools for consumers and travel agents to …

Liberty Media Corp., reported a loss of $314 million for the second quarter, an improvement over a net loss of $464 million last year. The New York-based

With the top five carriers touting a combined customer base of 129.5 million customers, things are really starting to get interesting on the text messaging

Xbox, the video game system from Microsoft, had a message for consumers: We are the ultimate in online game play. How to get out the message? Since Microsoft

With the 2004 Athens Olympic Games upon us, I’m reminded of my own brush with Olympic glory in 1984. Of all the things I’ve seen in thirty-two years in

Mobile is a highly versatile new brand loyalty tool that creates opportunities for many things: to provide a more personal and timely service to customers;

It’s a perennial complaint: there’s no really good way to measure the impact of marketing. Making marketing more measurable was the greatest challenge