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Marketing across consumers’ mobile phones is beginning to gain traction in the U.S., but it is not all smooth sailing. Hurdles remain: consumer acceptance

According to a study released earlier this year, the right incentive programs can boost performance among teams of employees by as much as 44%, and among

The possibility of a lockout of players by National Hockey League franchise owners has current and potential sponsors skating on thin ice. Ask the 87-year-old

CONTINUING A FIVE-YEAR EFFORT to get kids active, VERB, the federally funded multimedia youth campaign, is hitting the road to engage tweens physically

It happens every so often that pop culture taps into some deeper current in the zeitgeist. So it happened on a rainy Saturday afternoon this past summer

Smart promotion marketers are always on the lookout for ways to apply key learnings between business channels. What you learn by moving cereal off of

Back in the day, segmenting horse racing fans was easy: The big winners took a cab home from the track and the losers used public transportation.

Krispy Kreme’s long-standing program that rewards kids’ good grades with donuts has come under fire by watchdog group Commercial Alert that claims the program exploits children. “Maybe Krispy Kreme should offer free coupons for insulin and syringes to …

Manufacturers offered more than $250 billion in coupons in 2003, resulting in $3 billion in savings to consumers, about the same as 2002. Total coupon spending by marketers, however, rose slightly last year to $7 billion from $6.8 billion, according to …

Insert media package inserts, bind-ins, blow-ins, and the like have long been considered the ugly stepsister of prospecting methods. One reason may be