Search Results for: results

Direct marketers generated higher revenue during the first nine months of 2004, compared with the first three quarters of 2003.

Diageo-Guinness USA, Inc. filed a lawsuit Friday seeking to overturn an Oregon state rule that would ban the sale of its popular malt beverages in grocery stores as of Dec. 31. The company asked the court to invalidate an Oregon Liquor Control …

Financial services marketers are about to have some of their most cherished shibboleths debunked.

For example, many believe that their cost per account acquisition (CPA) will go down if they mail less based on traditional response modeling. But that’s not the case, at least not in the home-equity business, according to a new study.

There are 8 million people in the Naked City, and each one of ’em has a story. Maybe if Sears did a better job of targeting, those Naked City residents would have clothes, too.

My name is Sam Chaid, but the lettering on the glass of my office door says “The Segmentation Shamus.”

Spammers beware: The FBI is on your tail.

Dan Larkin, supervisor of the FBI’s Internet Crime Complaint Center, told DMers here yesterday that the Slam Spam task force has already moved a few new investigations into the search-and-seizure stage, and some of the latest targets have begun to talk about others involved in spam and fraud.

An online loyalty program has helped boost reader loyalty and satisfaction for EkstraBladet, the largest single copy newspaper in Denmark.

About 30,000 readers have opted-in to the Ekstrapanelet program, while another 16 participate in the Sportspanelet group, said Sven Michelsen, CRM manager in a session here yesterday

Traffix Inc. reported a net loss of $124,000 for the third quarter, down from net income of $662,000 last year.

The online database management firm reported net revenue of $10.2 million for the quarter ended Aug. 31, up 20% from $8.5 million last year.

Jeffrey L. Schwartz, CEO of the Pearl River, NY firm, attributed these results to costs associated with the acquisition of search engine marketing firm SendTraffic and the launch of an outbound telemarketing program.

Ugg Australia Mails Catalog Ugg boots, the fashion statement made popular by a number of celebrities such as Kate Hudson, Gwyneth Paltrow and Oprah Winfrey, have arrived in homes this fall with the 30-page Ugg Australia catalog. The footwear brand’s …

What’s working in B-to-G direct…and why

A Direct special report on the state of the direct marketing industry