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2004 Globes Winners
For the second year in a row, a World Cup tie-in has taken the top Globe award given by the Marketing Agencies Association Worldwide. The Gran Prix Globe
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Talking Turkey
In my family, as in most primitive tribes, we tend to remember our holidays by key events that occurred around them, as opposed to by the year. There
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Ask Jeeves Serves Up 3Q Profit Hike
Ask Jeeves Inc. reported a 70% increase in net income and a 278% jump in revenue for third quarter 2004, attributing those results to the acquisition of another search engine company and to strong growth in the paid-search market.
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USPS, Discover Sign Agreement
The U.S. Postal Service has entered into a negotiated service agreement (NSA) with Discover Financial Services Inc.
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Agencies
Online Loyalty Program Boosts Danish Newspaper’s Readership
An online loyalty program has helped boost reader loyalty and satisfaction for EkstraBladet, the largest single copy newspaper in Denmark. About 30,000 readers have opted-in to the Ekstrapanelet program, while another 16 participate in the Sportspanelet …
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Coke 3Q Profits Down 24%
The Coca-Cola Co. reported a 24% drop in third-quarter profit on flat revenue of $5.7 billion citing weak operating conditions, particularly in North America. “As we have said, our performance has fallen short of the goals we have set for ourselves,” …
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Spam Bruises Digital Impact
Digital Impact blamed a marketing pullback by technology clients and merchants’ aversion to spam as contributing factors to declining revenues in its most recent quarter.
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Blair Reports Surge in Quarterly Income
Blair Corp. reported net income of $2.9 million for the third quarter, up substantially from $793,000 last year.
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Colgate Reports Record Market Share
Colgate-Palmolive’s third-quarter sales rose 6.8% to $2.7 billion, due in part to new products and additional marketing support in the U.S. Colgate’s strongest performance is in its flagship category, toothpaste: Market share is a record 37.3% for the …
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Office Depot Net Income Falls in 3Q
Office product retailer Office Depot disclosed that third-quarter income declined almost 2%, mostly because of bad weather, weak European operations, and sluggish back-to-school sales.