Search Results for: results

  • Local-Search Battle: A Compairson of Foursquare Explore, Yelp, Google+ Local

    On Monday, Foursquare unveiled a brand-new home page that prominently features its Foursquare Explore search tool, which is now open to anyone, even if they’re not signed in to an account. It was a bold move and a warning shot in the direction of big local-search players like Yelp and Google. The title of Foursquare’s […]

  • Five Ways to Bring the Excitement of the In-Store Shopping Experience Online

    By Richie Hecker, Chairman of inSparq

    It has been widely believed that the in-store social experience of shopping with friends and asking for recommendations has been replaced with endless online page views, countless inventory and indecisive shoppers.

  • Foursquare Is Unveiling a Prominent Search Box on Its Home Page

    Foursquare’s shift in emphasis from its location-based social networking aspects to its strength in local search is about to become much more evident. Later this afternoon, Foursquare is unveiling a new home page for its desktop users who aren’t logged in, and it features a prominent search box smack dab in the middle of the […]

  • YouTube Ranks Videos According to Time Spent Watching, Not Clicks

    YouTube is changing the way it ranks its results when users search for videos. The online video site has adjusted the ranking of videos to reward engaging videos that keep viewers’ eyes on the screen. “We expect the amount of time viewers spend watching videos from search and across the site to increase,” YouTube noted […]

  • Google Search Ads on Top of Results Draw More Volume, Higher CTR Than Ads on the Side

    Sometimes Google displays paid search ads above its organic listings for a certain search, only to display paid ads to the side of those same listings later in the day. But when an advertiser runs an average-position report, they won’t see the difference between the two placements. Google offers a report to help advertisers understand […]

  • A Look at 12 Potential Ranking Factors for Facebook’s Search Engine

    A Facebook search engine is in the works, and it demands everyone’s attention. For one thing, Facebook’s 1 billion searches a day would mean it would immediately be the No. 2 search engine behind the almighty Google. So when Facebook unveils its search engine, it will be important to understand how to rank well in […]

  • The 10 Most Common Mistakes Lead-Generation Marketers Make

    The process of generating leads is filled with decisions, nuances and pressures, so it’s no surprise that marketers have many ways to go wrong. It’s also no surprise that when we cast our net for experts who could point out the most common mistakes lead-gen marketers make, we were overwhelmed with a boatload of responses. […]

  • Agencies

    Mattel Uses Web to Boost Retail Sales and Bond with Collectors

    A variety of ecommerce sites are helping Mattel boost retail partner sales and build bonds with collectors of brands like Barbie and Hot Wheels.

    Tagged in:

  • Foursquare Is Becoming a Personalized Local Search Engine

    Foursquare’s promoted updates, the company’s ad product in its trial phase with retailers, is showing signs of early success, according to CEO and co-founder Dennis Crowley. Crowley said a “high percentage” of users shown these promotions while looking for places or recommendations via Foursquare’s Explore search engine end up visiting the stores being promoted. “As […]

  • Do Search Engines Want Twitter in Search Results?

    According to Search Engine Land, Twitter is opening up its search results and preventing bots from crawling the results for users, videos and images. From an SEO perspective, the domain authority Twitter has should be enough to rank well regarding certain instances- like garnering large amounts of rankings from hashtags during big events. But, search […]