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According to a new survey from Manta, 43 percent of small- and medium-business (SMB) owners are more optimistic about holiday sales this year, while 23 percent are less optimistic. Manta also found that 82 percent did not and will not run a daily deal with the likes of Groupon this year. Just 3 percent of […]

In case you missed some of our coverage of all things lead generation and local commerce, here’s a handy roundup of all our content from this past week. Exclusive: The 12 Most Interesting Slides From the FTC’s ‘Robocalls: All the Rage’ Summit: Marketers should get themselves familiar with the laws and lines of engagement regarding […]

Amazon reported its third-quarter results, and they weren’t pretty. The company reported revenue that fell short of estimates and posted its first quarterly net loss since 2003. Amazon’s executives pointed to LivingSocial as a drag during the quarter: “The third quarter 2012 includes a loss of $169 million, or $0.37 per diluted share, related to […]

Running an online deal or promotion is simple enough for businesses. There are plenty of channels to host, distribute and spread the word about offers. But how can businesses and marketers really shore up their tactics and ensure better results, beyond casting out a big discount into the great unknown and hoping for the best? […]

Search marketers use plenty of metrics, but there’s a point where they become insufficient. Relying solely on conversion presents a number of challenges. Another approach would be to look at metrics to determine how happy visitors are when they visit your site, and if that happiness could result in a conversion during this visit or […]

Facebook has reported its financial results for the third quarter of 2012, and they’ve sent its shares soaring in after-hours trading. The social network boasted $1.26 billion in revenue in the third quarter, up 32 percent year-over-year. Advertising accounted for $1.09 billion, or 86 percent of total revenue for the quarter. Payments and other fees […]

Engagement for brands on Facebook surged during the past year, according to Adobe’s “Q3 2012 Global Digital Advertising Update.” Not surprisingly, mobile users accounted for a significant portion of Facebook engagement. Marketers are probably aware of the need to focus more on social engagement, but this report is a stark reminder of just how important […]

Google+, whether you actually use it or not, has become a significant tool marketers can’t afford to ignore. With 250 million users and its role in search engine optimization, marketers should understand how they can leverage the social media channel for their campaigns. Here are five ways marketers can use Google+: 1) include keywords and […]

Yelp is making it clear that it won’t tolerate businesses trying to purchase good review for their pages on the local search and review site. Starting Thursday, the company began displaying prominent red-bordered pop-up boxes alerting users with this message: “We caught someone red-handed trying to buy reviews for this business. We weren’t fooled, but […]

Google’s Q3 earnings report was leaked earlier than expected Thursday, an event that turned out to be a spoiler for a bad movie. The search giant pointed a finger at financial printer RR Donnelly for prematurely releasing a draft of its third-quarter financial results without authorization. On the second page of the report, the words […]