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RECENT POLITICAL developments are making marriage a legal hotbed for newlyweds and would-be newlyweds. Advocates of same-sex marriage such as the Human

This month PROMO Magazine introduces a first-of-its-kind electronic system that enables brand marketers and their agencies to plan and execute marketing

With Albertson’s and American Stores merged, can Kroger and Safeway be far behind? Apparently, they can be.Though rumors boomeranged about a merger between

Shopping Habits Do Prepared Home Meal purchasers leave the supermarket with a couple of carts crammed to the rims with goodies? Not so, says New York

Perhaps the name Budget reacts with the well-burnished executive ego like some image-tarnishing oxidizing agent. No matter. Marketers at Budget Rent a

Mack Jenks spent a little time with his calculator before settling on the prize package for Gerber Rewards. The baby food leader wanted to “give away

Amazingly, 1998 was a major milestone for two driving forces: it was NAS-CAR’s 50th anniversary and Goodyear’s 100th anniversary. With all the hoopla

Samsung entered the automobile business in 1995 and, under the new Samsung Motors division, introduced its first car in February. The company’s successful

The great majority of consumers continued to cling to coupons, advertising rebounded as a percentage of promotional activity, and account-specific programs

Direct Sales Inc. The 90,000 individuals listed responded by phone to a Direct Sales mail piece offering a chance to win various prizes. Everyone on the