Search Results for: research
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DIRECT Listline
Elsevier Science-U.S. Biological Sciences This list identifies 37,793 U.S. biology specialists from Biobase, an Elsevier science database. These professionals
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Florida, Indiana AGs Headline Promotion’s Biggest Show
Florida Attorney General Bob Butterworth, the man who threw a legal monkey wrench into the operations of magazine subscription sweepstakes, and his Indiana
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Techno Marketing: A Promo Special Report
Digital P-O-PIt’s expensive. It’s more bother than good old cardboard. And it’s a difficult sell to retailers. But digital P-O-P is coming. Advanced communications
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Bankers go to Market
Bankers could read the future in the trends: The deposit base per household was declining, competition was savage, and overhead costs for operating bricks-and-mortar
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Clothes Make the Student
It’s the ages-old teen lament: “I don’t have anything to wear!” But for some kids, it’s more than a fashion statement.Poor kids – most often minorities,
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Tweens Say Cheese: KODAK turns the camera on girls.
Kodak takes its first crack at tweens (girls nine to 15, specifically) this fall with an estimated $15 million campaign for Kodak Max disposable cameras.
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Weighty Proposition: America becomes a nation of iron-pumpers.
If it wasn’t so heavy to ship, the dumbbell could well become the promotion business’s next big premium item. Working out with free weights is now the
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Agencies
BROKER BASH
What do you get when you put eight list brokers in a room?Some very blunt remarks about almost everything.DIRECT learned this in June when it conducted
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Agencies
Is It CRM – or DRM?
Though they’ve used the Web to raise money for the victims of catastrophes like Hurricane Mitch, nonprofit charities see even more promise in it as a
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Agencies
Holes in the Net
Just when it looked like e-commerce was about to really take off, somebody rained on the parade. According to a new international survey, many transactional