Search Results for: research

  • DIRECT Listline

    Elsevier Science-U.S. Biological Sciences This list identifies 37,793 U.S. biology specialists from Biobase, an Elsevier science database. These professionals

  • Florida, Indiana AGs Headline Promotion’s Biggest Show

    Florida Attorney General Bob Butterworth, the man who threw a legal monkey wrench into the operations of magazine subscription sweepstakes, and his Indiana

  • Techno Marketing: A Promo Special Report

    Digital P-O-PIt’s expensive. It’s more bother than good old cardboard. And it’s a difficult sell to retailers. But digital P-O-P is coming. Advanced communications

  • Bankers go to Market

    Bankers could read the future in the trends: The deposit base per household was declining, competition was savage, and overhead costs for operating bricks-and-mortar

  • Clothes Make the Student

    It’s the ages-old teen lament: “I don’t have anything to wear!” But for some kids, it’s more than a fashion statement.Poor kids – most often minorities,

  • Tweens Say Cheese: KODAK turns the camera on girls.

    Kodak takes its first crack at tweens (girls nine to 15, specifically) this fall with an estimated $15 million campaign for Kodak Max disposable cameras.

  • Weighty Proposition: America becomes a nation of iron-pumpers.

    If it wasn’t so heavy to ship, the dumbbell could well become the promotion business’s next big premium item. Working out with free weights is now the

  • BROKER BASH

    What do you get when you put eight list brokers in a room?Some very blunt remarks about almost everything.DIRECT learned this in June when it conducted

  • Is It CRM – or DRM?

    Though they’ve used the Web to raise money for the victims of catastrophes like Hurricane Mitch, nonprofit charities see even more promise in it as a

  • Holes in the Net

    Just when it looked like e-commerce was about to really take off, somebody rained on the parade. According to a new international survey, many transactional