Search Results for: research
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Who’s News
Einson Freeman’s Makeover Einson Freeman has moved to new headquarters, and is relaunching its brand with a new corporate identity. It’s still in Paramus,
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Agencies
Malling The Teen Scene
Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected
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A Book and a Diet Coke
When Coca-Cola researchers found that Diet Coke drinkers read seven or more books a year, company officials got in touch with a handful of publishers
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RESTAURANTS
Burger King Free Fryday/ USA Just how much cooking oil goes into making 18 million orders of french fries? Makes one wonder whether Burger King purchased
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Gesundheit
CNS has just the thing for a stuffy nose this winter, and we have Wal-Mart to thank for it. The marketer of Breathe Right nasal strips is rolling out
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On the Net
DVC Builds $12 million Interactive Unit There’s a surge at Dugan Valva Contess this month as the Morristown, NJ, agency acquires its second interactive
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The More Things Change…
Ever wonder why food marketers invariably refer to “the shopper” by employing the personal pronoun, “she?” Are they sexists? No, just realists. For though
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Contact!
Teva Marion Partners, Kansas City, MO, has teamed with Sprint FonPromotions, also based here, to help multiple sclerosis patients stay in touch. In the
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Sitings
GO HOME HAPPY www.blockbuster.comJust the fact that they can download the now-infamous dancing baby should be enough reason for surfers to log onto Blockbuster’s
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Agencies
Give Israelis What They Want: Free Stuff
Israelis love receiving presents, worship the word “free,” and long for the exhilarating feeling of knowing that we’ve won something others haven’t. We
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