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Mark Wollney named group account director at Brand Dialogue, the interactive marketing unit of Wunderman Cato Johnson and Young & Rubicam. Also at the

Whether a marketer is initiating a contact strategy program for the first time or trying to find ways to improve an existing program, the thought process

There are no big surprises in DIRECT’s annual Web use survey. Across the board, direct marketers are creating Web sites. Across the board, DMers see these

The casting of actors and actresses is changing to better reflect America’s demographic diversity. Research from the Screen Actors Guild (SAG) indicates

The French say “vive la difference” when it comes to the sexes. Direct marketers, however, are more divided on the topic of gender.Men’s Health, for example,

Direct marketers are so busy gathering information on consumers that they often don’t take the time to consider the wisdom of using personal data. A new

In the wake of deregulation in Europe, the huge opportunities for telecommunications suppliers are being underexploited as a result of poor direct marketing

I recently had the opportunity to talk with some senior-level retailers. We discussed a number of subjects and ended up talking about how consumers hate

Gillette didn’t want its $250 to $300 million ad blitz for Mach3 to go to waste, so it stenciled the razor’s logo on supermarket parking spaces.That unusual

School Connection/USA It pays to go to school. Target and Option One found that out last year, and won a second World PRO award this year for the School