Search Results for: research

ONE OF THE least exclusive claims anyone in our business can make is being an expert on Internet marketing.I’d guess we have about 8 million Web sites

THE CONVERGENCE of new information technologies and marketing is beginning to blur distinctions between traditional retailers and DMers.Aside from the

THE OVERWHELMING majority of chief executive officers at the top 25 U.S. food companies are convinced they can become great visionaries of our day-if

E-MAIL IS RAPIDLY changing how we communicate at home and at the office. Understandably, that has left business-to-business marketers asking themselves

THE RECENT ROCKINESS in the catalog business-the near-fatality of J. Peterman Co., the dumping of books by Genesis Direct, soft holiday and early-spring

San Antonio, Texas-based Focus Direct Inc., has acquired Creative List Solutions, Provo, UT.The transaction delivers more than 40 new list and mail clients

InfoUSA Inc., Omaha, NE, has introduced a system that will allow customers to access and download business and consumer information directly to their

CoolSavings, Chicago, said it has settled with XAdvantage of Los Altos, CA, for infringement of CoolSavings’ patent for its coupon and sales promotions

Internet grocer Peapod Inc., Skokie, IL, has started an online research service designed to provide consumer goods companies with information about the

In a move strikingly similar to the U.S. Direct Marketing Association’s transformation of its spring conference to an Internet-focused show, Reed Exhibitions