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SUBSCRIBER FILES COSMOPOLITAN 853,184 subscribers Direct Media Inc. Greenwich, CTELLE 391,838 subscribers HFM List Management New YorkGENTLEMEN’S QUARTERLY

THOUGH PUNDITS APPLAUD the economic strength of Asians in America, only a few loyalty marketers are taking advantage of it.For one thing, most firms face

Successful promotional licensing begins with the right choice of a partner, whether that’s a peppery affair with the Spice Girls or a swinging night on

DraftWorldwide took the long road to the PROMO 100 list. But it arrived at No. 1. The Chicago-based agency network has its roots in direct marketing,

TIME AND MONEY are probably the most sought-after intangibles in any working woman’s life. Women’s Consumer Network, Washington, DC, is building a membership

Imagine getting invaluable customer feedback on your products. “I like them but they need to be a little wider around the legs…Like totally drek and

ORGANIC FARMERS are the most conspicuous holdovers of America’s steady transition from family farming to corporate agribusiness. But expansion in the

A TEST MAILING in March of a Gay Men’s Health Crisis fundraising letter using the Matthew Shepard tragedy as a hook to ask people to donate to the organization

Millard Group Inc., Peterborough, NH, has launched Millard Interactive, an Internet division.In addition to e-mail list brokerage, services include helping

Strong offline brand identity, e-mail newsletters reminding customers of their subscription, and unique and varied content highlighted the suggestions