Search Results for: research

Fresh off the shelf MarketSource Field Services, Cranbury, NJ, is upgrading its field sales reporting system to let packaged goods marketers store data

It’s a good time for the promotion business.It’s a time when the deepest of the deep-pocket marketers are embracing below-the-line activities as the bottom-line

Leave it to Virgin Atlantic to forgo frequent flier miles.The London-based airline has made loyalty marketing one of its top priorities this year, but

“Six hours of merchandising wiped out in five minutes,” said a fatigued Toys R Us employee in Norwalk, CT, as he restocked Lego toys in the new Star Wars:

Study shows online shopper gains in software, book purchases.If you are a marketer of books, airline tickets, or computer software, you might give extra

POG promoter rolls Fingerboards.For promotion pro Brian Theriot, successful market research doesn’t leave the living room.In 1992, after his five-year-old

Visa USA researched avid football fans – such as those who buy $3 billion a year in licensed NFL merchandise – in plotting 1999-2000 marketing for its

Home-video marketing folks traditionally have had one thing on their minds: sales. Promotional programs were designed to drive sales to rental outlets

Home-video marketing folks traditionally have had one thing on their minds: sales. Promotional programs were designed to drive sales to rental outlets

IN YEARS GONE BY, the acquisition of new customers was a company’s primary growth strategy. But as we analyze our businesses, we see that understanding