Search Results for: research

Report predicts e-mail will draw from direct mail budgetsThe number of e-mail marketing messages received by consumers will skyrocket from the 3 billion

BAIGlobal Inc., Tarrytown, NY, has hired six market research professionals and expanded its Worldwide Services division to meet increasing demand to conduct

Putting together the annual promo 100 issue is at once an exhilarating and an enervating experience.It’s exhilarating because it provides the best opportunity

Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic

Problems facing Vermont Teddy Bear’s call center, which handles both inbound calls and e-mail, evoke “Goldilocks and the Three Bears.” At peak times the

Although Canada lags behind the United States in Internet use in general and in e-commerce in particular, about twice as many Canadians bank online as

A report rating 30,000 Web sites has found some improvement in online privacy practices. But San Diego’s Enonymous.com, which produced the report, gave

Auto industry consulting firm J.D. Power and Associates estimates that 5% of new vehicle sales will be closed online this year as the boom in Internet

It’s a Herschell Gordon Lewis fest, with one book by Lewis and the other about him. Besides inspiring a cult following as DIRECT’s very own Curmudgeon-at-Large,

An amendment added to a major education bill last month would require public schools to get parental consent before students could participate in education-related