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Credit card purchases and parental restrictions provide two daunting barriers to teenagers shopping online, according to a recent survey from PricewaterhouseCoopers.

Credit card companies better sweeten their offers. According to BAIGlobal, Tarrytown, New York, response rates to credit card come-ons sank to an all-time

All kids are not created equal. Fast-food restaurants are tailoring menus and promotions as some chains woo tweens and others court the preschool set.

Marketers who claim to have mastered online and offline integration are probably over-confident. A few, however, are making strides.When it comes to adding

In the not-too-distant future, wireless devices will deliver the marketing pitch right into consumers’ pockets.In the rapidly emerging battle to reach

The most popular marketing tactics on the Internet are very familiar to promotion pros.This ain’t the Wild West anymore.Since the Internet first suited

I just got back from a concert at the Charlotte Motor Speedway. It’s really an event that you have to see to appreciate,” Jeff Slater recounts. “There

STORE-LEVEL STRATEGISTSBDS Marketing has come a long way since it opened as a field marketing agency in 1984, primarily serving alcohol and tobacco clients.

Suppose you were browsing through an online food catalog and could smell the hot buttered popcorn or freshly baked cookies shown on the screen?Soon that

Gamblers are thrill-seekers. Research and surveys indicate people gamble because they’re looking for excitement, enjoyment and a challenge, while winning