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Perhaps the most significant trend within the dot-com community is online companies diverting promotional dollars into traditional media outlets, such

The phonecard promotion is fundamentally simple: Buy them, pass them out, and smile at the slippage rate.Consumers love phonecards because they offer

The pulse of healthcare promotion has quickened. Consumer ad spending in the prescription drug category has skyrocketed since ’97, and healthcare organizations

Drive-thru restaurant chains Checkers and Rally’s, Clearwater, FL, broke their largest-ever marketing campaign last month with a national effort utilizing

Stickiness. That, not reach or brand awareness, is what marketers need to get from their promotions. So sayeth the new publisher of Reader’s Digest.Forget

Should shrinks be teaching marketers how to appeal to kids?The American Psychological Association is mulling the question, after being prompted by consumer

One day back in the late ’70s, at my first job for a small publishing company in New York City, I returned to the office from lunch and my boss asked

financial service providers such as banks and insurance companies court small businesses with the focus and attention of a first love. But even giants

ELECTRONIC PRODUCTS This file names 123,030 subscribers to Hearst Business Communications’ Electronic Products magazine. Readers are design engineers

They sneer. They jeer. They say things like: “Why don’t you get a real job?” Hanging up can be the kindest thing New Yorkers do to telemarketers and pollsters.One