Search Results for: research

Marketers seeking excellence in one-to-one marketing online should take a gander at financial services sector Web sites: The industry has developed sites

Harte-Hanks Direct Marketing, New York, has combined all of Harte-Hanks’ analytical and research capabilities into one unit, which is called Harte-Hanks

Arnold Fishman, president, Marketing Logistics Inc., Highland Park, IL, died at 73 on Saturday, Oct. 9, from a brain tumor.In his honor, the National

All of the technological innovations call center professionals will hear about this week at the American Teleservices Association conference are great,

An item about a European mail delivery study, which ran on the Oct. 1 Newsline, incorrectly stated how long it takes for cross-border mail to arrive.

The good news for online retailers this holiday season is that online spending may rise from $4.5 billion to $12.2 billion. The bad news is that flawed

The Dialog Corp., Cary, NC, now offers pay-per-view access over the Internet of its database of 50,000 publications. Dialog will also team up with Netscape

Advertising conglomerate Omnicom Group Inc., based in New York, will acquire database marketing services company M/A/R/C, headquartered in Irving, Texas

So much for independent research. In separate deals announced this month, Dutch media giant VNU NV acquired Nielsen Media Research, while London-based

It’s time for consumer marketers to wake up to the 50-plus market, the growth segment of the new millennium. Some facts and some tips.In the marketing