Search Results for: research

Why would 100,000 people travel to a corporation’s anniversary event, competing for the opportunity and paying for the privilege?Why would a group of

Is the Internet spawning a nation of jaded super-consumers who feel more empowered and at the same time more bored? Recent studies from various sources

Snyder Communications, Inc. last month officially launched Bounty SCA Worldwide, a division that organizes the numerous marketing services businesses

DVD is now a household word – even if nobody’s sure what the letters stand for. While debate continued over whether the future of recorded video and music

Branding isn’t exactly working for Internet companies. And the bundles of cash these virtual outfits are spending on TV campaigns isn’t helping the cause

Appliance makers are serving upscale goods and brand-conscious promos. Will it curb consumers’ appetite for price deals?Appliance sales are strong as

THE DEBATE OVER attitudinal research vs. product use history won’t likely be settled soon, but now at least it has a moderator. Segway, a new joint venture

YEAH, YEAH, sure, sure. Jan. 1, 2000 has come and gone, and Y2K turned out to be the most over-hyped dud since the “Seinfeld” finale. Our computers still

There’s two things you can do when no one wants to hear what you have to say: shut up or change the subject.Wykle Research went for the second option

In consulting projects and in training programs, I’m always impressed with the thoughtful, provocative questions put forth by phone-based marketing and