Search Results for: research

PROMO’s features editor gets an inside look at DaimlerChrysler’s annual owner event.According to General George S. Patton, three things enabled the U.S.

It’s a cliche to say India is a land of contrasts. But on my first visit here, the contrasts are too striking to ignore. There’s the Taj Mahal on one

Every year at the PRO Awards luncheon, after the deals go down and the lights go up, there is a moment of truth. It occurs when one colleague approaches

Site sponsorship gives company research, relationships.Procter & Gamble, Cincinnati, is pooling several brands behind a two-year sponsorship of teen site

What if we got it all right? What if we’ve finally created the tools and procedures necessary to manage and develop a direct marketing business? I think

OK, you’ve got a Web site. It’s doing all right – you think. But how does it compare with what others are doing? Is there something simple you’ve missed

Reflect.com offers customized cosmetics It used to be if a woman didn’t like the shade of lipstick she’d bought, her only options were to buy a different

The DMA has programs to suit every member’s needs In today’s fast-paced environment, it’s hard enough to keep up with your own business, let alone find

Harris Interactive drops its suit against MAPS, leaving a trail of unanswered questions Harris Interactive ended its lawsuit against Mail Abuse Prevention

The DMA’s library expands to become a total resource for the industry Ann Zeller, vice president of information and special projects, laughs when she