Search Results for: research

  • Short Cuts

    Winterberry Group, a New York-based consultancy, has formed the Digital Commerce Board, a group that will provide member companies with research studies,

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  • Live From New Orleans: Guarded Optimism, DIRECT Survey

    Marketers are planning to spend more on prospecting and are generally upbeat regarding revenue and spending projections, according to preliminary data

  • Live From New Orleans: Abacus Tracks Catalog Shoppers

    Older folks are buying more items from catalogs but middle-aged people are ringing up the bills.This according to the just-released annual Abacus Consumer

  • College Students Use Web to Buy Travel Services: Survey

    College students use the Internet more than any other medium to research travel destinations, shop for travel deals or discounts, and purchase travel,

  • Greenstone/Roberts Acquires Kupper Parker

    Greenstone/Roberts Advertising Inc, Melville, NY, has completed its acquisition of Kupper Parker Communications Inc., a St. Louis-based integrated marketing

  • Grand Prix Winner: Best Overall Campain

    SPONSOR: Results International Campaign: Yes Please Agency: Davies Little Cowley Fiddes Client: Philips Lighting Country: United Kingdom The best campaign

  • Acquisition Mode

    It was summer-time and the purchases were easy among promotion marketers.PROMO’s tracking of agency acquisitions took a month off in September to make

  • American Standards

    Introducing the winners of the PRO Awards 2000. Well-known names and little-known companies. New products and ageless brands. Highly visible campaigns

  • Blossoming Sunflower

    The Sunflower Group, Overland Park, KS, expanded its operations in August with the acquisition of New York City-based News America Marketing’s sampling

  • DATABASE MARKETING

    Jumping Off the Page Marketers add life to print ads with Internet links designed to drive readers online.For a few years now, most marketers have included