Search Results for: research

DOES THE luck of the Irish hold in Spain? A loyalty program launched there in 1999 by Irish brewer Guinness boosted consumption of its thick stout in

Writer Richard H. Levey found an interesting quote when researching his story on the privacy positions of this year’s presidential candidates:”One measure

DATA TO GO The DMA’s library expands to become a total resource for the industry Ann Zeller, vice president of information and special projects, laughs

Companies target the market too good to resist When Sean Strub sold Metamorphics Media LLC, the gay and lesbian list brokerage and consultancy he founded

What if It All Went Away? THE TREND is definitely not good.Privacy is not an issue that’s going to disappear, so direct marketers will have less data

ONLINE ADVERTISING AGENCY DoubleClick Inc., New York, will acquire online market research company @plan for approximately $120 million in stock and cash.

Creative Marketing Alliance, Princeton Junction, NJ, hired Steven Dicker as director of new business development and Nancy Chan as marketing account coordinator.Sticky

ZDNet is about to leave the Ziff-Davis fold, but the Web site will continue to use magazine contentKNOW WHERE TO LOOK if you want the latest scoops on

Teen Sports The Teen Sports Megafile names 134,000 active subscribers to such Transworld publications as BMX Snap, Ride BMX, Skateboarding, Snowboarding,

WHEN TALKING WITH marketing database users about their needs, you’re guaranteed to hear a variety of opinions and expectations.In some cases, the conversation