Search Results for: research

Barnesandnoble.com has invested $20 million in MightyWords. The two companies also made an agreement to distribute MightyWords content through the bookseller’s

New Jersey may become the first state in the nation to require schools to obtain a parent’s written permission at least two weeks before a child could

DraftWorldwide has hired Stacy Shaw as executive vice president, managing director, and Leslie Chill as vice president, group director for strategic planning

Credit card purchases and parental restrictions provide two daunting barriers to teenagers shopping online, according to a recent survey from PricewaterhouseCoopers.

Credit card companies better sweeten their offers. According to BAIGlobal, Tarrytown, New York, response rates to credit card come-ons sank to an all-time

All kids are not created equal. Fast-food restaurants are tailoring menus and promotions as some chains woo tweens and others court the preschool set.

Marketers who claim to have mastered online and offline integration are probably over-confident. A few, however, are making strides.When it comes to adding

In the not-too-distant future, wireless devices will deliver the marketing pitch right into consumers’ pockets.In the rapidly emerging battle to reach

The most popular marketing tactics on the Internet are very familiar to promotion pros.This ain’t the Wild West anymore.Since the Internet first suited

I just got back from a concert at the Charlotte Motor Speedway. It’s really an event that you have to see to appreciate,” Jeff Slater recounts. “There