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Worldcom, Toysmart.com run afoul of Big Government.Attorneys general in seven states have filed suit against WorldCom (formerly MCI WorldCom) for deceptive

Mark down 2000 as the summer of the packaged goods mega-merger. The dust hadn’t even settled on Philip Morris’s planned acquisition of Nabisco (August

SEPTEMBER 2000 Brigandi & Associates, Chicago, named Todd Cameron account manager on the ViaLink business-to-business account, Amy Bernal art director

SEPTEMBER 2000 Dennis Eastham, president/chief operating officer at Brann Worldwide, Deerfield, IL, succeeded Chris Gater as chief executive officer.

Increasingly clever promotions don’t always increase the ROI. The bigger payoff lies in a closed-loop, enterprise-wide approach to consumer targeting.Brand

Marketers are slowly – but not always surely – beginning to understand African-Americans.Like many of their peers, the marketers at Dr Pepper were looking

Announcing finalists for the PRO Awards 2000. Well-known names and little-known companies. New products and ageless brands. Highly visible campaigns and

US OPEN SPONSORS TAKE THEIR GAMES OFF THE COURT WITH ACTIVATION STRATEGIES WORTHY OF A GRAND SLAM EVENT.Once a year – and only once a year – Manhattan

Kraft Foods visits African-Americans at home to help grocers reach them in stores.When Kraft Foods wanted to define the “essence of Mom” among African-Americans,

THE SHIFT from a brick-and-mortar economy to online brokerage services is transforming the role of stockbrokers and how clients are charged for investment