Search Results for: research

Marketers are slowly – but not always surely – beginning to understand African-Americans.Like many of their peers, the marketers at Dr Pepper were looking

Announcing finalists for the PRO Awards 2000. Well-known names and little-known companies. New products and ageless brands. Highly visible campaigns and

US OPEN SPONSORS TAKE THEIR GAMES OFF THE COURT WITH ACTIVATION STRATEGIES WORTHY OF A GRAND SLAM EVENT.Once a year – and only once a year – Manhattan

Kraft Foods visits African-Americans at home to help grocers reach them in stores.When Kraft Foods wanted to define the “essence of Mom” among African-Americans,

THE SHIFT from a brick-and-mortar economy to online brokerage services is transforming the role of stockbrokers and how clients are charged for investment

Insurance marketers turn to the Web to explain – and sell – their products TIRED OF SHOPPING from broker to broker to get a decent price on insurance?

Top B-toB marketers use benchmarking and other tools to determine what customers wanta stute direct marketers have learned that it takes more than data

How to determine exactly what you’re testing ONE OF THE defining characteristics of database marketing is the ability to test and evaluate. By refining

Frequency Marketing Inc., Cincinnati, promoted Jim Kuschill to senior vice president, chief technology officer. He joined FMI in 1995.UtopiAd.com, Reston,

SSNs Under Attack COMPANION LEGISLATION has been introduced in the House and Senate that would prohibit direct marketers from using Social Security numbers